You're too close to your own marketing.
CTRL+Z is the outside lens for in-house teams, designers and agencies. We pressure-test your strategy, surface the blind spots you've stopped seeing, and help your team make sharper calls, without ever taking the wheel. A second opinion, not a takeover.
Trusted by teams across South Africa
From challenger brands to household names like PPS and the Automobile Association of South Africa — a few of the teams we've worked alongside.
Sound familiar?
This is what we tend to see in marketing we're handed — lots of static, not much signal. One outside read circles what your team has stopped noticing.
> One outside read circles the blind spots.
This isn't a takeover.
The whole category wants to ownyour marketing, a fractional exec here, a full-service agency there. We don't. That's the entire point of us.
A fractional CMO
No seat at your table, no KPIs to own, no headcount to justify. We advise, your people lead.
Another agency
We're not here to pitch you off the team or agency you've got. We make the ones you already have sharper.
A report that gathers dust
No 60-page PDF and a handshake. You get clarity and momentum your team can actually use.
Clarity, not a checklist.
There's no fixed deliverables list, because no two clients need the same thing. What you get is the value an outside view brings.
The things your team is too close to notice, surfaced plainly, while they're still cheap to fix.
Less noise, clearer focus: what actually deserves your team's time and budget next.
New thinking and structure your heads-down, delivering team can't easily generate on its own.
Someone in your corner each month who isn't lost in the weeds with you, and tells you the truth.
Simple to start. Easy to live with.
The fresh-eyes call
A free 25-minute call. You talk, we listen, and we tell you straight whether an outside view is even worth your time.
We learn your world
We get to know your business, your team and where you're trying to go, enough to be genuinely useful, fast.
An outside rhythm
A regular monthly cadence of pressure-testing, fresh thinking and honest feedback. Your team leads and owns it, we keep the lens on.
Not sure you need us? Find out.
Six honest questions about whether your marketing's on autopilot. No email, no catch.
Is your marketing running on autopilot?
6 honest questions · 60 seconds · no email required
We don't just advise. We build and run our own brands.
CTRL+Z builds and operates its own brands and AI products in-house. We know what working marketing looks like because we live it every day — so when we read your strategy, it's with an operator's eye, not a slide deck.
“The people closest to the work are the worst placed to see its blind spots. That's not a weakness — it's human. Our whole job is to be the eyes you can't be.”
— Tyron, Founder · CTRL+Z
Brands & products we build in-house
// The Undo Method — four lenses
One simple way to work together.
A monthly retainer, no flat fees, no fixed scope. We shape the work around what your team actually needs, and we keep it honest about what that is.
Second Opinion
3-month minimum, then month-to-month · + VAT
- ✓No fixed deliverables — built around your requirements
- ✓We work with your team, never over it
- ✓Strategy, structure & innovation, tailored to you
- ✓An outside lens on what your day-to-day can't see
- ✓3-month foundation, then month-to-month
The questions everyone asks.
Won't this step on my team or my agency?
The opposite. We work through the people you've got, we make them look good and brief them better. You take the results to the bank, and your team takes the credit. We're the outside eyes, not a new boss.
Why not just use my own team for this?
Because they're too close, and too busy. The people running marketing every day are the worst-placed to see its blind spots, that's not a knock, it's human. An outside, unbiased read finds what daily owners can't.
Is this just a sales funnel for more work?
No. We'll never pad the work or invent things you don't need, and we'll happily tell you when your plan is already solid, even when that's an awkward thing to say on a retainer.
Do you take over execution?
Never. We bring structure, clarity and outside thinking. Your team runs it. If you want hands on the tools full-time, you want a fractional CMO or an agency, and we're glad to refer you.
We already have an agency we like.
Perfect, keep them. A second opinion makes sure they're earning their retainer, and gives you a sharper, clearer brief to hand them. Good agencies welcome it.
What does it cost, and how are you structured?
It's a monthly retainer, from R10,000 a month, with a three-month minimum, then month-to-month. There's no flat fee and no fixed scope: we shape the work around what your team actually needs, so the specifics depend entirely on you.
Get a fresh pair of eyes.
Ready to make your move?
One free 25-minute call. We'll tell you straight whether your marketing needs an outside look, and you'll leave with something useful either way.