01
Strategy
Positioning, brand and growth strategy. The why behind every move, before a single thing gets made.
The studio
We undo the ordinary, on purpose.
CTRL+Z is a creative + AI agency in Pretoria, Gauteng. We do strategy, branding, websites, Meta and Google ads, influencer marketing and content, plus the AI tools behind them.
Most agencies hand you a strategy and leave the building to someone else. We do both. The same team that writes the positioning ships the site, the campaign and the AI agents that keep it running. That's why the work comes out joined up instead of stitched together.
7
People, one studio
PTA
Pretoria based
EN · AF
English & Afrikaans
1
Reset button
Eight pillars, one team
02
Creative
Branding, identity, packaging, animation and motion. The parts you see.
03
Digital
Websites, landing pages, apps and e-commerce. The parts people touch.
04
Influence
Influencer marketing, creators and campaigns. The parts that spread.
05
Lead Generation
Funnels, capture, qualification, nurture. The work that turns attention into pipeline.
06
AI Studio
Custom tools, content engines and agents. The parts that compound while you sleep.
07
Paid Media
Meta and Google ads, run in-house and tracked to leads and sales. The parts that bring people in.
08
Innovation
R&D, experiments and our own products. The bets we make on the next way of working.
Where we work
Home base is Pretoria, Gauteng. We work with brands across Pretoria, Centurion, Midrand, Johannesburg, Sandton, Gauteng and the rest of South Africa. Most projects run remotely, with in-person sessions in Gauteng when a project calls for them.
- Pretoria
- Centurion
- Midrand
- Johannesburg
- Sandton
- Gauteng
- South Africa
The short version
What is CTRL+Z?
CTRL+Z is a creative and AI agency based in Pretoria, Gauteng, South Africa. It combines strategy, branding, websites, paid media, influencer marketing, lead generation and an in-house AI studio in a single team.
Does CTRL+Z build its own products?
Yes. Alongside client work we build our own products: Taakie, a to-do list that lives in WhatsApp, and OUTPOST, an AI sales assistant that is coming soon.
What does 'undo the ordinary' mean?
It is the reason the studio is named after a keyboard shortcut. Most marketing defaults to the safe, average version of itself. We treat that as a mistake worth undoing, then rebuild the work so it earns attention rather than renting it.
Come and undo something with us.
Start with a call. We'll tell you straight whether we're the right people for the job.