What we do

Everything a brand needs. Built in one place.

CTRL+Z is a creative + AI agency in Pretoria, Gauteng. We do strategy, branding, websites, Meta and Google ads, influencer marketing and content, and we build the AI tools that run behind them.

Below is the full list, each one scoped so you can take a single piece of work or the whole stack.

  • Pretoria
  • Centurion
  • Midrand
  • Johannesburg
  • Sandton
  • Gauteng
  • South Africa
01 · Identity · Packaging · Tone

Brand Systems

Identity, naming, packaging, voice. Built to scale.

We build brand systems, not just logos. A complete kit, identity, naming, packaging and tone of voice, designed to hold together across every surface it lands on. You leave with something your whole team can actually use, not a PDF nobody opens.

  • Logo suite & visual identity
  • Naming & verbal identity
  • Tone-of-voice guidelines
  • Packaging & print systems
  • Colour, type & motion rules
  • A living brand guide
02 · Web · Shop · Apps

Web & E-commerce

Marketing sites, Shopify, custom apps. Conversion-tuned.

Fast, accessible, conversion-tuned websites and stores that win the click and the cart. From a one-page launch to a full Shopify build or a custom app, we design and ship sites that load quick, rank well and turn visitors into customers.

  • Marketing & landing sites
  • Shopify & e-commerce builds
  • Custom web apps
  • Performance & SEO tuning
  • Accessibility built in
  • Analytics & conversion tracking
03 · Campaign · Film · Motion

Content & Motion

Campaigns, photography, film, motion. Story-first.

Story-first content on a weekly cadence, never noise. Campaign ideas, photography, film and motion design that look like you and move like the platform they live on. We plan it, shoot it, cut it and ship it, so your feed stays alive without burning out your team.

  • Campaign concepts
  • Photography & art direction
  • Short-form film & reels
  • Motion & animated graphics
  • Weekly content cadence
  • Platform-native edits
04 · Discovery · Match · Campaigns

Influencer

Discovery, brand-fit scoring, contract & content review.

Influencer marketing run by humans, sharpened by AI. We find the right creators, score them for genuine brand fit, handle the contracts and review every piece of content before it goes live. No vanity follower counts, just creators whose audience fits your brand.

  • Creator discovery & vetting
  • AI brand-fit scoring
  • Outreach & negotiation
  • Contract handling
  • Content review & approval
  • Campaign reporting
05 · Agents · Tools · Engines

AI Studio

Custom tools, agents, content engines. We build yours.

We don't just talk about AI, we ship it. Custom tools, agents and content engines built around how your team works. We build our own products too, like Taakie, a to-do list that lives in WhatsApp, so we know how to take an AI idea from prompt to production. Now we'll build yours.

  • Custom AI tools & agents
  • Content & automation engines
  • Workflow & process automation
  • Model selection & prompt design
  • Integration with your stack
  • Built to ship, not to demo

See our AI consulting →

How a project runs

01

Immerse

We dig into your market, your customers and the brands you're up against.

02

Build

We design the system, identity, language and the rules that hold it together.

03

Hand over

You get a living brand guide and assets your team can run with on day one.

Questions we get asked

What services does CTRL+Z offer?

CTRL+Z offers brand systems (identity, naming, packaging and tone of voice), websites and e-commerce, content and motion production, influencer marketing, paid media on Meta and Google, and an AI studio that builds custom tools, agents and content engines.

Do you work with businesses outside Pretoria?

Yes. CTRL+Z is based in Pretoria, Gauteng, and works with clients across Pretoria, Centurion, Midrand, Johannesburg, Sandton, Gauteng and the rest of South Africa. Most of our work runs remotely, with in-person sessions in Gauteng when a project needs them.

Can I hire CTRL+Z for one service, or is it all-or-nothing?

Either. Some clients take a single piece of work, like a brand system, a site build or a campaign, and others use us across strategy, creative, digital and AI. We scope each service on its own so you are never forced to buy the whole stack to get one part of it.

How much does a project cost?

It depends on scope, so we quote per project rather than publishing a price list. Our marketing consulting retainer starts at R10,000 per month with a three-month minimum, then runs month to month. The fastest way to a number is a short call.

What makes CTRL+Z different from a traditional agency?

We build the intelligent tools as well as the campaigns. The same team that designs your brand also ships the AI agents, automations and content engines behind it, so strategy, creative and the systems that run them come from one place instead of three vendors.

Tell us what you're trying to undo.

A short call, no deck, no pitch theatre. We'll tell you straight whether we're the right people for it.

Get in touch →